Dealing With Investors

When considering funding options for a business, there are three main choices: offering equity, using a SAFE (Simple Agreement for Future Equity) note, or using a convertible note. Let's compare these options:

SAFE Notes:

SAFE Notes Demystified: A Comprehensive Look at Modern Startup Funding

SAFE (Simple Agreement for Future Equity) notes have emerged as a popular funding mechanism in the startup ecosystem. These instruments, while not classified as debt, represent a commitment to future equity allocation. They operate on a trigger-based system, converting to actual equity upon specific events such as an Initial Public Offering (IPO) or a priced funding round.

The core principle of a SAFE note is straightforward: investors provide capital to startups in exchange for a future equity stake. This arrangement is characterised by its forward-looking nature. Rather than immediate share issuance, investors receive a contractual right to equity, typically in digital or physical document form. This right materialises into actual ownership when predefined conditions are met, offering a balance of simplicity and potential for both startups and investors.

Pros of SAFE Notes

  • Simplicity
  • Flexibility
  • Future-oriented
  • Trigger-based conversion
  • No debt classification
  • Potential for investors

Cons of SAFE Notes

  • Uncertainty for investors
  • Valuation challenges
  • Potential dilution
  • Regulatory considerations
  • Limited investor rights
  • Conversion complexities

Convertible Notes:

Balancing Risk and Reward: The Strategic Use of Convertible Notes

A convertible note, also known as a convertible promissory note, is a form of debt financing used by startups to secure investment. This financial instrument shares similarities with a SAFE (Simple Agreement for Future Equity) in that it allows companies to postpone valuation until a later stage. However, unlike a SAFE, a convertible note is a formal loan that accrues interest and must be repaid.

The "convertible" aspect of this instrument refers to its potential transformation into equity.

When the startup initiates its next funding round, the noteholder can opt to convert their loan into company shares. This mechanism offers advantages to both parties:


Startups benefit from delaying the complex and potentially unfavourable early-stage valuation process.

Investors gain the opportunity to transform their initial loan into equity, potentially yielding higher returns.


The choice between a SAFE and a convertible note depends on various factors, including:

  • The startup's specific situation
  • Risk appetite of both parties
  • Nature of the relationship between the startup and its investors

Ultimately, each startup must carefully consider these factors to determine which instrument best aligns with their financial strategy and growth plans

Equity:

The alternative to a SAFE note or convertible note is pure equity.

Offering equity means selling a portion of ownership in your company directly to investors. Offering equity in a business is a strategic move that involves sharing ownership with investors, employees, or partners in exchange for capital, expertise, or long-term commitment. The process typically begins with determining the company's valuation and deciding what percentage of ownership to offer. Next, the business owner must choose the type of equity to grant, such as ordinary shares, preference shares, or stock options. It's crucial to consult with legal and financial advisors to structure the equity offering properly, ensuring compliance with securities laws and tax regulations. The terms of the equity agreement, including vesting schedules and shareholder rights, should be clearly defined in legal documents. Finally, the business owner must communicate the equity offer transparently to recipients, explaining the potential benefits and risks associated with partial ownership. This approach can align interests, motivate key stakeholders, and provide necessary resources for growth, but it also dilutes the owner's control and future profits, making it a decision that requires careful consideration.

Pros:

  • Immediate ownership for investors
  • No debt obligation for the company
  • Aligned interests between founders and investors

Cons:

  • Immediate dilution of founder ownership
  • Requires valuation of the company, which can be challenging for early-stage startups
  • More complex and costly legal process